![]() ![]() Globalization is broader than international business and describes a shift toward a more integrated world economy in which culture, ideas, and beliefs are exchanged in addition to goods, services, and resources. ![]() This is what the Egyptians were doing when they sent goods across the Red Sea to Assyria. International business refers to commerce in which goods, services, or resources cross the borders of two or more nations. So, if cultures and nations have been trading with one other for four thousand years, what makes today’s business landscape different? The answer lies in the distinction between international business and globalization. The Silk Road, one of the best-known and most enduring “international” trade routes, began sometime around 200 BCE and for centuries was central to cultural interaction from China through regions of the Asian continent all the way to the Mediterranean Sea. Trade across borders and between cultures has been a feature of human civilization for centuries-there’s evidence of this dating back as far as the 19th century BCE. Of course international trade isn’t just a twentieth-century phenomenon. ![]() However, with the rise of Internet-based business (think Amazon), there’s been an explosion of international trade, and more and more consumers essentially have the world at their door. This is still the case for many people around the world, and in rural and remote parts of the U.S., it’s still necessary for families to make weekly trips to town to stock up on food, household items, and other necessities. ![]() Their choices were limited by what they could access on foot, by horse, or by carriage. There was a time when consumers only had access to goods and services that were available locally.
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